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How Industrial Design and Weird Swag Helped MailChimp Find Success

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How Industrial Design and Weird Swag Helped MailChimp Find Success

E-mail marketing software has all the charm of a tax form, unless it's MailChimp, a service that brings bold style to a banal task. While MailChimp's publicly traded competitors acquire customers by advertising on Rush Limbaugh's radio show, the primate-themed mailing-list company builds its loyal customer base like an indie band.

The post How Industrial Design and Weird Swag Helped MailChimp Find Success appeared first on WIRED.


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